A Glimpse at Amy Cat's Digital Skills
Amy is currently the Lead Designer/Developer at a London-based advertising company (hybrid working). This company boasts an impressive clientele that includes Bose, Diageo, GSK, KFC, Mars, McDonald’s, P&G, Reckitt, Unilever, and Universal. She possesses vast knowledge and expertise in the realm of digital advertising.
Before founding her own venture in visual arts and digital design in early 2019, Amy served as a Senior HTML5 Designer at an advertising production company in London. Over nearly nine years at this establishment, she crafted a vast array of HTML5 banners, Flash banners, digital out-of-home videos, and static adverts.
Amy’s Bachelor's Degree in Business Administration with a focus on Advertising, combined with her previous experience in digital media planning/buying and finance, has been instrumental in her capacity to execute high-performance advertising campaigns. This education and experience also underscore Amy’s commitment to excellence and accountability in all her professional undertakings.
Below is a selection of her past works. The list also features a few projects Amy undertook during her Master's Degree studies in Design and Digital Media at the University of Edinburgh.
Responsive HTML Emails
MHR 2022 May – September Campaign
This example comes from one of the freelance projects Amy has worked on in recent years. By utilising proportionate table cells and media queries in an HTML 4.01 Transitional document, Amy created a fluid, responsive email template. This template uses custom fonts and can be properly rendered by most email clients across a wide variety of devices. (The brand holds the copyright to the content in this email.)
Royal Caribbean International 2022 April – May Campaign
This example comes from one of the freelance projects Amy has worked on in recent years. By utilising proportionate table cells and media queries in an HTML 4.01 Transitional document, Amy created a fluid, responsive email template. This template uses custom fonts and can be properly rendered by most email clients across a wide variety of devices. (The brand holds the copyright to the content in this email.)
HTML5 Animated Banners
Monotype 2023 October Campaign
These example banners stem from one of Amy's recent freelance projects.
She created a set of banners using image assets and her HTML5 coding expertise.
(The advertising brand holds the copyright for these banners.)
Bose 2022 Dynamic Feed Campaign – Prospecting
These examples come from one of Amy's projects in recent years, during her time as the Lead Designer/Developer at an advertising company. Utilising her coding skills, she created a set of dynamic feed banner templates that automatically generate thousands of targeted ads. (The advertising brand holds the copyright to these banners.)
Bose 2022 Dynamic Feed Campaign – Retargeting
These examples come from one of Amy's projects in recent years, during her time as the Lead Designer/Developer at an advertising company. Utilising her coding skills, she created a set of dynamic feed banner templates that automatically generate thousands of targeted ads. (The advertising brand holds the copyright to these banners.)
Recycle Your Electricals 2022 July Campaign
These example banners originate from one of Amy's freelance projects in recent years.
She developed a set of banners utilising image assets and her HTML5 coding skills.
(The advertising brand owns the copyright for these banners.)
MHR 2022 May – September Campaign
These example banners originate from one of Amy's freelance projects in recent years.
She developed a set of banners utilising image assets and her HTML5 coding skills.
(The advertising brand owns the copyright for these banners.)
GlobalWebIndex (GWI) 2022 February Campaign
These example banners originate from one of Amy's freelance projects in recent years.
She developed a set of banners utilising image assets and her HTML5 coding skills.
(The advertising brand owns the copyright for these banners.)
Boots Xmas Gift Sets - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots No7 Serum - 970x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots Halloween - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots No7 Colour Cosmetics - 300x600
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots No7 Gift With Purchase - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots No7 Gift Box - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots No7 Colour Your Way - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots Eye Shadow - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots Valentines - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Boots Weather Feeds Geo Targeting - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Accenture MWC - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Chivas Ultimate Cask Collection - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Lexus NX - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Toyota Balloon - Responsive
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Toyota Weekend - 980x400
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Toyota HR - 300x600
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Rexona Aphrodite - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Flybe Virgin Code Caribbean - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Godiva Bird Butterfly - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Jameson Nations Agree On - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Lancôme Brown Thomas - 300x250
Norton Holiday - 300x250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
Levi's Carousel Stretchy - 100 Percent x 250
This example is from one of Amy's previous projects. She created this animated banner using image assets and her HTML5 coding skills.
(The advertising brand holds the copyright for this banner.)
After Effects Animation
Chapstick 2022 Q4 Campaign Award Showreel
This example is from one of Amy's projects in recent years, during her tenure as the Lead Designer/Developer at an advertising company. Utilising After Effects, along with provided images and scripts, she crafted this showreel for the client's campaign award submission. (The brand holds the copyright for the content in this showreel.)
Universal 2022 Q4 Social Media Ad - 1080x1920
This example is from one of Amy's projects in recent years, during her tenure as the Lead Designer/Developer at an advertising company. Utilising After Effects and other technologies, she created the template for auto-generating numerous versions of dynamic ads. (The advertising brand holds the copyright for this advert.)
Nivea 2022 Q3 Social Media Ad - 1080x1920
This example is from one of Amy's projects in recent years, during her tenure as the Lead Designer/Developer at an advertising company. Utilising After Effects and other technologies, she created the template for auto-generating numerous versions of dynamic ads. (The advertising brand holds the copyright for this advert.)
Seedlip 2022 Q2 Social Media Ad - 1080x1920
This example is from one of Amy's projects in recent years, during her tenure as the Lead Designer/Developer at an advertising company. Utilising After Effects and other technologies, she created the template for auto-generating numerous versions of dynamic ads. (The advertising brand holds the copyright for this advert.)
Jim Beam 2022 Q2 Social Media Ad - 1080x1080
This example is from one of Amy's projects in recent years, during her tenure as the Lead Designer/Developer at an advertising company. Utilising After Effects and other technologies, she created the template for auto-generating numerous versions of dynamic ads. (The advertising brand holds the copyright for this advert.)
Costa Coffee 2022 Q2 Social Media Ad - 1080x1920
This example is from one of Amy's projects in recent years, during her tenure as the Lead Designer/Developer at an advertising company. Utilising After Effects and other technologies, she created the template for auto-generating numerous versions of dynamic ads. (The advertising brand holds the copyright for this advert.)
L'Oréal Colorista - 1080x1920
This example is from one of Amy's previous projects. She created this DOOH advertisment using Adobe After Effects.
(The advertising brand holds the copyright for this advertisment.)
Coca-Cola Euro - 1080x1920
This example is from one of Amy's previous projects. She created this DOOH advertisment using Adobe After Effects.
(The advertising brand holds the copyright for this advertisment.)
Magic Ring
Following a Video Copilot tutorial, Amy created this ring and its magic effect from scratch using Adobe After Effects.
Angry Monsters
Following a Video Copilot tutorial, Amy created this flying words effect using Adobe After Effects.
User Experience and User Interface Design
Super Seafood App Design – Sketch
Amy designed a seafood delivery mobile app using Sketch and Adobe Illustrator. The app aims to help busy millennials (born 1981 – 1996) order healthy and sustainable seafood from a wide range of participating restaurants. The photos were licenced through Adobe Stock, and Amy created the rest of the graphics.
Walking Safely App Design – Figma (work in progress)
Amy is designing a personal safety mobile app in Figma, inspired by the Hollie Guard app. She aims to create an application that utilises a personal mobile phone's camera, along with an optional back-facing camera, to livestream a woman's surroundings while she walks alone. This stream will be monitored by a security team on a prepaid credits/minutes basis.
PowerPoint Presentation
Adweek and Kepler Report – Media Investment Evolved
Amy designed this PowerPoint presentation using recent research data from Adweek, Kepler, and Vanson Bourne. Some images used in the presentation are licenced from Adobe Stock.
Campaign and Deltek Report – Creative Agencies in 2021
Amy crafted this PowerPoint presentation based on the report and data from Campaign Insight and Deltek. Some animations, such as the Summary Zoom on page 2, do not work in the web browser preview. To view the animation properly, please download the file and open it in the PowerPoint app installed on your computer.
Flash Animation (Legacy)
Flash Portfolio Site 2015
Amy developed this portfolio Flash site between 2013 and 2015. It served to showcase Flash banners along with other artworks she created before HTML5 began to replace Flash technology in mid-2015.
(Unless otherwise stated, advertising brands hold the copyright for many of these banners.)
3D Modeling and Animation
King Tut Facial Reconstruction
Amy created this 3D model and animation using Maya for one of her master's degree projects.
Morph of Gourd
Amy designed this 3D model of a container using SketchUp and complemented it with a gourd animation she created in Maya. This was part of her master's degree projects.
More Digital Design
to be continued...
Supercat® Artworks
☀︎ Email address: art@supercat.uk
☀︎ Phone number: +44 (0)20 7193 8008
☀︎ Business address: Supercat Limited, 71–75 Shelton Street, London WC2H 9JQ, UK
☀︎ Supercat Artworks is a trading name of Supercat Limited.
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☀︎ The word "Supercat", the logo "Supercat Artworks", and the design of the cat symbol in the logo are registered trademarks of Amy X Cat. Products and services are provided by Supercat Limited in London, United Kingdom under Trademark Licence.
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